As an editor, the discovery of the new is one of the things that has always drawn me to fashion.I spend a good chunk of my time hunting for the latest talent on Instagram and retailers and there are so many incredibly brilliant designers to uncover, so when I find cool fashion brands that inspire me, I instantly want to share them.
Right now, there are 6 cool brands I can’t stop thinking about. Their designs are across the board with everything from slinky ‘90s-inspired pieces you’ll spot on Bella Hadid and Emma-Louise Corrin to tees and corsets made from upcycled materials and vintage stock to the most coveted (and jaw-dropping) heels on the internet. The one thing they all have in common? Each fashion brand is about to pop off, so you’ll want to pay attention to them. Ahead, let’s dive in.